THE MADE IN ITALY.COM

Premise: This company does not exist. It is an idea resulting from my experience in NY and from what is missing in the us market in term of Italian brands and companies.

The name of the company will be"The Made in Italy" and the domain "themadeinitaly.com".

What is the purpose of the company?
In Italy there are a lot of Italian companies in fashion of a small medium size that have a great product but don' y have the money, the knowledge and the strong to acquire share market in the us market.
So the idea is to put together 2 concepts very familiar to the us Market:
1. the Italian style
2. the commerce online

The purpose is to create an alternative channel of distribution for Italian brands and for the following products:

• dress
• shoes
• jewelry
  
• accessories

The goal is to open the market to Italian brands who aren't present in the Italian market and to begin to build awareness for their products. Actually the web site would have an intermediate role.

Elements/activities that need to be considered:

• create a storage with all the products in NJ
• create a website with a catalog of all the categories and products
• create logistic partnership in order to deliver efficiently the products
• create a package consistent with the layout of the site
• create blog and give further information on the Italian brand in order to create awareness
  

The service:

• great Italian product
• great preview of the images
• strong recommendations engine
  
• medium prize located
• delivered at home in a short time with a great package and all the related informations on the products
• the suggestions: the site will have a section in which will be given all the fashion suggestions on how to use the selected product can be ware.